Brand Development
Build your identity, engage your audience and make a lasting impression.
A brand isn’t just a logo, it is how people perceive you when you are not in the room. Understanding that is key to establishing a brand that resonates with its intended audience. People are emotional, intuitive creatures – and it’s people that define a brand, not businesses.
At Koi&Carp, we work with you and your team to explore your business, your goals and your audience. We then help you to set the tone, personality and positioning to design a logo and visual language that will fit your brand’s unique identity.
Brands go through cycles and phases. The strength and success of a brand are based on its ability to stay relevant by continuously evolving to meet the needs of customers while remaining true to its core values. Koi&Carp helps you understand the current value of your brand and create a blueprint to reinforce its core strengths and address vulnerabilities.
Brand positioning is a process of differentiating a brand from competitors in meaningful ways. What can you offer? What value do you deliver? What place does your brand hold in people’s minds? A clear positioning allows you to control how customers perceive you and to better position your brand to be more persuasive and attractive.
The essence of a brand – captured in a simple but meaningful phrase. A core brand idea defines a brand and acts as the central driving concept that the brand architecture is constructed from. Sounds complex? Not really. Ever heard of “Just do it”?
Brand architecture is a way of defining the relationship between the different products and/or services within a business or organisation. Done properly, it provides clear guidance for the introduction of new products/services, increasing the chance of success – without pulling too much resources from established offerings.
We can recommend and provide a straightforward way for you to evaluate your current situation and determine the best model for your business, paving way for a stronger and more coherent brand development process, both in terms of strategy and design. You will then be able to decide whether you need to develop one brand or multiple brands, what the relationships between them should be, and what design assets they can share.
A logo is more than just a design. Once a brand has decided on its positioning, strategy and idea, the underlying visual identity will have to be established – the first step is the creation of your brand’s logo. Design work that follows will develop organically from this logo, as influenced by the design preferences and requirements that clients tell us.